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In the Netherlands The Public Broadcasting Company, NPO, is by her chairman of the board, Mrs. Rijxman, said to be minimised by Google and Facebook. In her mind all advertisement spendings are now online and less, much less, spend at the public (tv) broadcasters. And she is right!
Brilliantly she added that the NPO would now triple its budget on online programs, on-demand platforms and try to get a part of the online advertisement market back.
Complaining over this is typically NPO's problem. If you would have a winners mentality, a razor sharpness edge tracking your competitors, force the market by great content and many viewers to advertise with the public broadcasters, if than, only than, we would understand the fact that you have a more smaller and specific market by role.
But now you simply state yourself that your are now going online....Google was founded in 1998...!!!
Just look at Mr. de Mol, he is conquering it the way he should, must and can. Realistically.
Mrs Rijxman; it is simple. You are too late and spend to little.
Why should tax payers money be spend on arrogance, ignorance and laziness....and even more laughable the tax money of your competitors Google and Facebook.
Don't make them laugh...we did!